Earlier research roles
User research at Rabobank for a future financial planning product, and behavioural research at Paradiso on concert attendance patterns.
Two short research roles. Rabobank ran first, with user research feeding the design of a financial planning product suite. Paradiso, the Amsterdam concert venue, followed. The brief there analysed Indiestadpas holders to find why attendance stalled, then proposed a strategy to lift average attendance from four to ten events a year.